Bio image of Logan Potterf

Fashion + Campaigns + brands

I’ve been a fashion, campaign, and brand photographer for over 12 years. I specialize working with brands to create content for campaigns, advertising, and brand awareness.

I shoot medium-format 50-100mp digital Fujifilm and Leica as well as medium-format analog film.

My wife, Erin, and I have four growing kids, we homeschool, cook/bake, garden, and milk our own dairy cow. We enjoy living in rural Georgia - outside of Athens.

To me, photography is a quintessential part of life; something as important as eating and sleeping. I love being present in the moment and I focus on capturing the honest moments that tie us together. Whatever the camera type - iPhone, analog film, or digital - I try to capture the story as it unfolds. I love learning and strive to constantly grow and change, while simultaneously keeping my work classic and timeless.